Marketing Content Writer – B2B IT Services Firm
Why Align
For over three decades, many of the world’s leading firms have relied on Align as a trusted IT solution provider and center of excellence in IT advisory, infrastructure design, build, delivery and managed services. We are actively seeking innovative minds to establish and strengthen our team to deliver high-quality state-of-the-art technology solutions for our enterprise and boutique clients.
Position Overview
Align seeks a prolific and passionate Content Marketing Specialist to write copy for sales materials such as collateral, success stories, presentations, proposals, email marketing. This is a part time role working 15 to 20+ hours a week. Ideal candidates will be able to occasionally work at our NYC office as needed, but we are also open to 100% remote work. Additional responsibilities will include developing online content for Web copy, blog articles, by-lined articles for media placement. As well as helping with internal communications, such as newsletters, company updates, company meetings, ghost writing for senior management. This person will take direction from senior members on the marketing team, with input from the Executive Management Team. Candidates must have a knack and love for writing, be technically savvy, be collaborative and possesses a high level of ingenuity. Ideal candidates will have experience working in the IT solutions space. Our marketing team has a very creative, collaborative and team-oriented culture.
- The is a part-time position working 15 to 20+ hours a week
- This will be a work remote role, but it would be ideal if the candidate could occasionally attend collaboration meetings in our New York City office
Requirements
- Bachelor’s degree in marketing, communications, public relations or a related field is required
- 3-5 years of B2B marketing and content creation experience.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of our business’ various types of content.
- Strong experience developing proposals, sales enablement and corporate PowerPoint presentations is required.
- Prior experience working in the IT Infrastructure Solutions space would be highly preferred.
- A passion and strong understanding of the industry and our business’ mission.
- Must be a highly creative and an excellent writer with a good understanding corporate IT technology concepts.
- Team player with strong collaboration skills and excellent organizational skills to work independently
- Proficient in Google AdWords and Google Analytics.
- Any experience optimizing content marketing strategies and tactics is a plus.
- Experience with data-driven SEO/SEM analysis and optimization is a plus.
- Experience with Hubspot, SharePoint and Adobe Creative Suite are a plus.
Responsibilities
- Author content for sales materials such as collateral, success stories, presentations, proposals, email marketing.
- Develop online content and create free resources, marketing materials and timely communications regularly, generating educational, engaging content to drive website traffic, leads, subscribers and other important metrics (examples include whitepapers, newsletters, presentations, email marketing, infographics, datasheets, success stories, etc.).
- Blog on a regular basis, growing our subscriber base by providing helpful, creative content that addresses the needs of our audience. Optimize content for search engines and lead generation.
- Produce a variety of projects and blog regularly to drive brand awareness, improve company’s search rank, and grow leads and subscribers.
- Help with internal communications, such as newsletters, company updates, company meetings, ghost writing for senior management as needed
- Review, edit and proofread content and marketing materials.
- Work with marketing team members to manage and create content for social media channels (Facebook, LinkedIn, Twitter and Instagram).
- Collaborate with marketing team, sales, and subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audience.
About Align
Align is a dynamic and flexible place to work, offering professionals unparalleled opportunities to train in the leading technologies, make an impact within the industry and control their own destinies. We have a flawless track record of delivering technical solutions and have established long-standing relationships with an impressive client list of both Global 1000 and SMB clients.
We work across a diverse list of industries including financial services, life sciences (pharmaceutical and health care), retail, technology, media and telecommunications. We give our professionals the autonomy to pursue opportunities and manage assignments in ways that maximize their creativity and talents, leading to self-fulfillment and financial rewards.
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