Freelance Senior Living Marketing Copywriter

SmartBug Media, a leading digital and content marketing agency, is seeking a senior living writer who has practical experience in the field, specifically:

• Experience writing for a variety of senior living industry personas, including seniors and their adult children (B2C) and providers/organizations (B2B).
• An understanding of the challenges that seniors and their families face in finding safe, vibrant, active continuing care retirement communities (CCRCs).
• An understanding of the challenges that senior living communities face in providing outstanding service and care.

We are looking for someone who consistently delivers high-quality work in the form of blog posts, e-books, and more. The selected candidate will work closely with our senior living client to produce blog posts, ebooks, lead nurturing emails, web copy, and ad copy (print and digital).

We work with several clients in the senior living industry; qualified writers may also be given the opportunity to write for other accounts if desired.

This will be a part-time, ongoing freelance opportunity. The workload may fluctuate based on the clients’ needs. All work can be done remotely.

Responsibilities: 

• Create high-quality, differentiated and compelling copy in the form of blogs, e-books, and case studies for one of our largest clients.
• Attend or synthesize interviews with clients and subject matter experts.
• Write in Chicago or AP styles as needed.
• Work with the project team collaboratively through our online project management system.
• Understand the client’s target audiences and personas to craft your messaging accordingly.
• Deliver quality work on-target and on-time.
• Present your ideas and receive feedback in a healthy and professional manner.
• Other related responsibilities as assigned.

Experience and Education Requirements:

• Authorization to work in the U.S. without employer sponsorship is required.
• Bachelor’s degree (or equivalent professional experience) in writing or marketing communications.
• Must have experience writing for a variety of senior living industry personas, including seniors and their adult children (B2C) and providers/organizations (B2B).
• Must have an understanding of the challenges that seniors and their families face in finding safe, vibrant, active continuing care retirement communities (CCRCs).
• Must have an understanding of the challenges that senior living communities face in providing outstanding service and care.
• Must be able to receive constructive criticism and revise/pivot content accordingly and deliver by set deadlines.
• Must have experience writing blog articles and e-books.
• Experience writing lead nurturing emails and Facebook ad copy also preferred.
• Excellent writing and storytelling skills
• A meticulous approach to grammar, spelling, blog structure, and providing the highest quality, cleanest, most concise copy possible
• The ability to research topics and include references and citations
• An uncompromising approach to hitting deadlines
• Excellent communication and interpersonal skills

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